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Updated August 16, 2026 from live stats

Keon Coleman vs Zay FlowersWho should you start in 2026 fantasy football?

DraftCall Analytics

Start Zay Flowers over Keon Coleman in 2026.

Zay Flowers averaged 11.8 PPG in 2025 to Keon Coleman's 7.0, a 4.8 point per game edge. Flowers's 86-catch receiving role gives him a higher weekly floor in PPR and half-PPR. Both land in Tier 3 at the position, so this is closer than the raw gap suggests.

The Bottom Line

Zay Flowers has the edge, but it is not a runaway. The 4.8-PPG advantage is real (11.8 to 7.0), and Zay Flowers's 6 touchdowns show scoring upside. Keon Coleman is the buy-low candidate if recent production has dipped, because the talent gap is smaller than the numbers suggest.

Moderate confidence: stats favor the leader, but matchup variance could flip this weekly.

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WRBuffalo Bills#59

Keon Coleman

PPG

7.0

Games

Rec

Rec Yds

404

Rec TDs

Targets

Bye

Week 7

WRBaltimore Ravens#15PPG LEADER

Zay Flowers

PPG

11.8

Games

Rec

Rec Yds

1,211

Rec TDs

Targets

118

Bye

Week 13

The Edge Chart

Keon Coleman

Zay Flowers

Head to Head

7.0 PPG11.8 PPG

12 GP17 GP

Bye: Week 7Bye: Week 13

Fantasy Tiers

Keon Coleman: Tier 3 (Deep League) WR (ranked #59 at the position). Zay Flowers: Tier 3 (Flex/Starter) WR (ranked #15 at the position). Among the top 50 wide receivers this season, Keon Coleman is producing at 32% of elite pace and Zay Flowers at 54%. That ranking gap means Zay Flowers carries more trade value and a higher draft cost in 2026.

Keon Coleman vs Zay Flowers: The Full Breakdown

Keon Coleman and Zay Flowers are both viable fantasy wide receivers heading into 2026, but their 2025 production tells two different stories. Keon Coleman averaged 7.0 PPG across 12 games with the Buffalo Bills, while Zay Flowers posted 11.8 PPG in 17 appearances for the Baltimore Ravens.

A 4.8-PPG gap gives Zay Flowers the edge on paper, but paper does not account for Thursday night matchups, weather games, or a star defender returning from injury. The real question is not who was better in 2025, but who is the better start this specific week.

Target volume is the story here. Zay Flowers saw 118 targets in 2025, while Keon Coleman drew 59. That workload gap usually translates into a higher weekly floor for Zay Flowers, even in weeks where Keon Coleman posts the bigger ceiling game. Consistency-minded managers lean toward target share; boom-bust managers chase the upside.

One scheduling note: Keon Coleman is off Week 7 and Zay Flowers Week 13. If these two are on your roster, you will need a fill-in wide receiver for both weeks. DraftCall flags bye conflicts so you can plan ahead rather than panic on waivers.

Trade Value + Dynasty Outlook

If you can acquire Zay Flowers at a discount because your league-mates undervalue wide receiver production, do it. Keon Coleman is a reasonable sell-high candidate if his recent games have spiked above his season average. Dynasty outlook: Keon Coleman (age 23) has years of prime production ahead. Buy-and-hold dynasty asset. Zay Flowers (age 25) has years of prime production ahead. Buy-and-hold dynasty asset.

Did You Know?

•Zay Flowers outscored Keon Coleman by a projected 82 total fantasy points over a full 17-game season.
•Zay Flowers played 17 games in 2025 compared to Keon Coleman's 12. That durability gap means Zay Flowers contributed more total fantasy points even before you look at per-game averages.
•Zay Flowers scored 6 total touchdowns in 2025 (0.4 per game), making him one of the more reliable scoring options at wide receiver.
•Zay Flowers saw 118 targets in 2025. Target volume is the single strongest predictor of weekly PPR production at the wide receiver position.

Detailed Stat Breakdown

Keon Coleman vs Zay Flowers: 2025 fantasy football stat comparison in the half-PPR scoring format.
Stat	Keon Coleman	Zay Flowers
PPG (Half-PPR)	7.0	11.8
Games Played	12	17
Total Fantasy Pts (est.)	84	201
Receptions	38	86
Rec/Game	3.2	5.1
Receiving Yards	404	1,211
Rec Yds/Game	33.7	71.2
Receiving TDs	4	5
Targets	59	118
Target Share/Game	4.9	6.9
Age	23	25
Experience	1 yrs	2 yrs
Bye Week	Week 7	Week 13

Summary

Zay Flowers outscored Keon Coleman by 4.8 PPG in 2025 (11.8 to 7.0). That production gap is the baseline, but weekly context shifts the answer. DraftCall analyzes matchup difficulty, scoring trends, and health data to deliver a clear start or sit recommendation backed by real reasoning.

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Frequently Asked Questions

Should I start Keon Coleman or Zay Flowers in fantasy football?▾

Based on 2025 season averages, Zay Flowers has the edge at 11.8 PPG compared to Keon Coleman's 7.0 PPG. However, the best start depends on weekly matchup, recent form, and injury status. DraftCall's app provides real-time AI-powered verdicts that factor in all of these variables.

How many fantasy points did Keon Coleman and Zay Flowers average in 2025?▾

Keon Coleman averaged 7.0 fantasy points per game (half-PPR) across 12 games in 2025. Zay Flowers averaged 11.8 PPG over 17 games. That is a difference of 4.8 points per game.

When are Keon Coleman and Zay Flowers's bye weeks in 2026?▾

Keon Coleman (BUF) has a bye in Week 7, and Zay Flowers (BAL) has a bye in Week 13. Plan your roster accordingly if you are carrying both players.

Is Keon Coleman or Zay Flowers a better fantasy wide receiver in 2026?▾

Zay Flowers outscored Keon Coleman by 4.8 PPG in 2025, which gives him the edge heading into 2026. For a week-by-week verdict, DraftCall's AI analyzes matchup quality and recent trends in real time.